COMMUNICATION STRATEGIST FOR SOCIAL ENTERPRISE AWARENESS

This strategy should:

1. Develop a campaign to create awareness about the work of social enterprises in

Ghana

2. Develop campaign theme and messaging for the various channels to reach the

target audience

3. Identify appropriate tools and channels to reach the target audience with the

campaign

4. Identify strategies for monitoring and capturing impact data of the campaign

Campaign target

The awareness campaign is targeted at three groups of audience:

1. Policy makers – identify relevance of social enterprises and their contribution to the

national economy

2. (Potential) entrepreneurs to see Social Enterprise as a viable option for

entrepreneurship

3. Consumers of products social entrepreneurs produce.

 Expected outcome

We anticipate that the campaign will:

1. Reach at least 1,000,000 people directly and indirectly

2. At least 100 people can identify one social enterprise via a survey

3. At least three policy makers will make a high level statement in support of the campaign

issues

4. At least one of the social enterprises engaged can relate increase in business to the

campaign

5. British Council enquiries on social enterprise will significantly increase from its current

status

Deliverables required

 The main deliverable required is a detailed communication strategy drawing together the

different elements of a viable campaign to meet the expected outcomes. The strategy

should include charts and data tables as relevant and include a comprehensive media plan

for the outreach

 Additional deliverables are:

o costings for various media buy

o Detailed costing/budget of the strategy

o different channels and platforms to reach our target audience

o audience profile

o Monitoring and impact measuring plans

All work and reporting is to be completed in compliance with relevant industry best practice –

including ethical considerations, confidentiality, data protection and consent.

All data and the intellectual property rights of any resources developed by the contractor as part

of this contract will remain the property of the British Council.

The British Council reserves the right to publish any data or reporting under this contract at its

sole discretion, subject to relevant data protection and copyright law.

Timescales

1. Expression of interest received 2 working days upon receipt of this call

2. Proposed strategy received 7 days following the expression of interest

3. Application review and follow up discussion 3 days upon receipt of the proposed strategy

4. Strategy shortlisted and payments done 7 working days1 upon finalization

Interested applicant should submit an Expression of Interest via email indicating your

capability and experience in delivering similar work to Christiana.Bandoh@gh.britishcouncil.org or Sydney.Hushie@gh.britishcouncil.org on or before the 26th November 2015.

 Following a response from the British Council, you will proceed to agree on costs and

contracts for the task

 The strategy will follow as indicated in timescale above

 We will insist on strict adherence on timelines and deadline